The connection between 23 April and books was first made in 1923 by booksellers in Spain as a way to honour the author Miguel de Cervantes who died on that day. This became a part of the celebrations of the Saint George's Day (also 23 April) in Catalonia, where it has been traditional since the medieval era for men to give roses to their lovers and since 1925 for the woman to give a book in exchange. Half the yearly sales of books in Catalonia are at this time with over 400,000 sold and exchanged for over 4 million roses.
In 1995, UNESCO decided that the World Book and Copyright Day would be celebrated on this date because of the Catalonian festival and because the date is also the anniversary of the birth and death of William Shakespeare, the death of Miguel de Cervantes, Inca Garcilaso de la Vega and Josep Pla, the birth of Maurice Druon, Vladimir Nabokov, Manuel Mejía Vallejoand Halldór Laxness.
It was a natural choice for UNESCO's General Conference, held in Paris in 1995, to pay a world-wide tribute to books and authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and gain a renewed respect for the irreplaceable contributions of those who have furthered the social and cultural progress of humanity. In this respect, UNESCO created both the World Book and Copyright Day and the UNESCO Prize for Children's and Young People's Literature in the Service of Tolerance
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